State Tech Brand Guidelines

Mission

State Tech equips students with real-world skills and experience to launch careers immediately after graduation. Our mission emphasizes practical learning, industry partnerships, and workforce readiness. We like to say from the Classroom to your Career State Tech is the Employers’ Choice.

Core Message

• Primary Statement: “State Tech, “The Employers’ Choice”
• Supporting Ideas:
  • Hands-on, career-focused education
  • Strong employer partnerships
  • Immediate workforce readiness
  • A+ Eligible

Use these messaging pillars consistently in all communications.

Primary Logo

Guidelines:

• Always use the official State Tech logo without distortion.
• Respect minimum clear space around the logo.
• Do not change colors or proportions.
• Use only approved logo files for ALL print and digital media.
• Any questions please contact the Marketing department by email at marketing@statetechmo.edu.

Secondary Logos

Include horizontal, stacked, and monochrome versions where appropriate.

Program Specific Logos

Each one of State Tech’s unique programs comes with a program logo. They are created and approved in the Marketing department with the help of the department chair of the program. Here are some examples below.

If you need a specific program logo, please contact the Marketing department by email at marketing@statetechmo.edu.

(Work with Marketing to define exact color values — HEX, RGB, CMYK, Pantone if possible.)

Suggested Palette (based on visual identity seen on the State Tech website):

• Primary Dark Navy Blue – conveys trust and professionalism
• Green Accent – reflects growth, opportunity, and workforce readiness
• Grey/Silver- Secondary color that pops with Navy
• Neutral Black– for text and supporting graphics
• White – for clean design and contrast

Blue

Hex: #1B2D4E

CMYK: 96%, 84%, 42%, 39%

RGB: 27, 45, 78

Pantone: 289 C

Silver/Grey

Hex: #ABABAB

CMYK: 34%, 27%, 28%, 0%

RGB: 171, 171, 171

Pantone: Cool Gray 5

Green

Hex: #66C010

CMYK: 35%, 0%, 69%, 25%

RGB: 102, 192, 16

Pantone: 361 C

State Tech uses two distinct fonts for brand consistency:

• Headlines: Sullivan-Fill
• Body Copy: Gils Sans Bold
• Accents / Labels: Gill Sans MT Regular

Use consistent weights and sizes across web, print, and presentations.

Additional information should not extend further than the logo. Use multiple lines if needed.

The customized text must be in State Tech Blue unless using an all-white logo, in which case the customized text must be white.

Photo Style Guidelines

• Focus on students in real, hands-on learning environments
• Show industry tools, labs, and applied learning settings
• Use natural light and authentic campus scenes
• Avoid staged or generic stock imagery
• Also have students always wearing proper personal protective equipment
• Avoid any over the top of suggestive clothing

Your writing should be:

• Clear — easy to read for students, parents, and employers
• Professional — reflects the quality of our programs
• Confident — communicates outcomes and career values
• Consistent — one voice across all outlets

Avoid slang or overly casual phrasing, while still keeping the State Tech edge in communications.

Website

• Maintain consistent headers, logo placement, and color use
• Keep calls-to-action clear (e.g., Apply Today, Visit Campus)

Social Media

• Always use official logos and approved graphics
• Share success stories, job outcomes, student achievements, events
• Focus on video reels that tell the story of why State Tech is The Employers’ Choice.

All merchandise (shirts, hats, swag, gear, printed materials) must be approved through the State Tech Bookstore and Marketing to maintain brand integrity before anything is ordered.

Brand Steward:

State Tech Marketing Department
Marketing@statetechmo.edu

All brand questions, logo requests, and design approvals should go through Marketing.

Work with State Tech Marketing to for:

• Logo packages (AI, EPS, PNG, JPG)
• Business card templates
• Social media templates
• Letterhead
• Email signatures
• Printed Materials
• Clothing and swag