Digital Marketing/ Program description
The ubiquitous use of websites, mobile apps, social media and other digital technologies has placed a great need on businesses to employ marketers who know how to reach customers online. The Digital Marketing program is designed to support those needs. Graduates in Digital Marketing are prepared for entry-level roles in content marketing, social media management, data analytics, direct marketing and more.
The program teaches students to create data driven strategies and digital content that support efforts to grow audiences and engagement for brands and their products and services. The program focuses on current tactics industry professionals use to develop materials for fully integrated marketing campaigns. Students gain a comprehensive understanding of digital marketing and its relevant tools and content distribution channels.
It is a graduation requirement of the Digital Marketing (DIG) program for students to earn a grade of “C” or better in all “Core Curriculum” and “Program Requirements” courses.
For more information and to view admissions requirements, visit https://statetechmo.edu/program/digital-marketing/
To view program outcome data, visit https://statetechmo.edu/digital-marketing-program-facts/
Program Goals – Graduates will
- Enhance oral and written communication skills across multiple platforms.
- Demonstrate knowledge and skills in promoting brands through the Internet and other digital technologies.
- Demonstrate knowledge and skills in creating meaningful marketing collateral.
- Demonstrate knowledge and skills in digital marketing planning and implementation.
- Develop analytical approaches to communication, research, and data analysis.
- Apply AI technology capabilities to optimize efficiency of marketing campaigns.
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