Digital Marketing/ Courses

This course offers the study of current equipment used in promotional marketing and print production. Students learn basic camera modes and settings for quality photos and videos, screen calibration, print process techniques that result in high quality paper or promotional materials, and the basics of standard marketing gear.

This course offers an introduction to the principles of visual communication for digital and printed materials. Utilizing graphic design software, students will explore a variety of concepts through the study of color, form, typography, and composition. Students will practice integrating branding and communicating ideas through photo and graphic image enhancement.

The internship is a work experience in digital marketing and industry that develops and reinforces the students’ marketing skills. The minimum hours worked will be 160 hours.

This course covers advanced marketing principles with an emphasis on building brand awareness through advertising and marketing campaigns. By the end of this class, students will develop a marketing plan and be able to develop and execute all aspects of the plan. This includes marketing and social media campaigns and media buying.

This course introduces students to Search Engine Optimization tactics, techniques, and strategies through current best practices. Students will employ skills and tactics necessary to increase audience engagement with websites and increase findability and relevancy of digital content.

This course is an introduction to techniques of recording and editing audio. Course work includes basic techniques for sound quality and editing workflows for dialog, music, and sound effects. Students will apply their knowledge through the production of a podcast and other audio based digital marketing content.

This course is an introduction to the programming languages of the Internet such as Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript. Students spend the semester building a website from code and then incorporating interactive elements such as images, forms and video.

This course is an introduction to digital communications techniques and the software programs used. Topics include photography, photo editing, copy editing, web page development, and graphic design. Examples of software programs used this class include Illustrator, InDesign, and WordPress.

This is an advanced course in digital communications techniques and the software programs used. Students will gain experience in video production and editing, audio editing, live streaming, and building and editing web pages. Examples of software programs used include Premiere, After Effects, Audition, and WordPress.

This course introduces students to the principles and techniques of email marketing, outreach marketing, and lead generation. Students learn about highly targeted and personalized approaches to direct response advertising.

This course is an introduction to the techniques used to track and analyze the performance of digital marketing campaigns and measure the impact of marketing investment. Students will be introduced to using data to translate behavior into actionable marketing strategies.

This course introduces students to core marketing principles with a focus on building brand awareness through digital strategies, offering students the opportunity to engage with specialized topics not covered or covered only briefly in other DIG courses. Emphasis is placed on real-world application, with students gaining hands-on experience in developing and executing comprehensive marketing strategies. Topics may include brand development, social media campaigns, content creation, media buying, and audience analytics across digital platforms. Students will undertake projects aligned with their major program, with credit hours determined by the level and amount of involvement (minimum of 30 contact hours per credit). The specific topic(s), learning objectives, instructional plan, and evaluation criteria will be outlined in the course syllabus, approved by the Department/Division Chair, and filed with the Academic Records Office. This course may be repeated with different topics for a maximum of three (3) credits.