Digital Marketing
The Digital Marketing program at State Tech prepares students to create, manage, and measure the strategies that drive modern brands. Students learn to craft data-driven marketing campaigns, produce engaging digital content, and analyze performance to maximize impact. Coursework covers graphic design, social media and video marketing, marketing strategy, and data analytics, giving students the creative and technical skills to succeed in this fast-moving field.
Throughout the program, students showcase their creativity through hands-on design and marketing projects inspired by real-world business challenges. This practical experience ensures graduates can step confidently into professional roles, equipped to deliver results from day one.
With the blending of traditional and digital media, nearly every business now depends on skilled digital marketers to reach and grow their audiences. Graduates are prepared for positions such as Social Media Specialist, Marketing Associate, Digital Marketer, Graphic Designer, and Multimedia Specialist across industries of all kinds.
At State Tech, you don’t just learn marketing: you learn how to make an impact.
Program Facts
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Why Study Digital Marketing at State Tech
Job Demand
Demand for digital marketers is robust and growing, with the broader marketing field projected to expand 6 to 10% over the next decade, faster than average. Employers increasingly need specialists in SEO, content, analytics, social media, and paid acquisition as businesses shift marketing budgets online.
Hands-on Education
Digital marketing has quickly become the main driving force in the communications industry, with more career opportunities every day. Our Digital Marketing program allows you to develop skills in graphic design, live streaming, video and photo editing, website management, and programming languages such as JavaScript and HTML. By learning how to use programs such as Adobe Illustrator, InDesign, Photoshop, and Premiere, you’ll have a solid foundation to step into a professional role creating marketing materials for digital channels.
Graduate Job-Ready
The program focuses on current tactics industry professionals use to develop materials for fully integrated marketing campaigns. Students gain a comprehensive understanding of digital marketing and its relevant tools and content distribution channels. Graduates in Digital Marketing are prepared for entry-level roles in content marketing, social media management, data analytics, direct marketing and more.
What You'll learn
- The program focuses on developing skills in the fields of graphic design, social media, as well as video and audio production.
- This program provides a solid foundation in various marketing strategies, while using data analytics.
- Students will be able to use their creativity through a variety of projects based on real-world scenarios.
Alumni Success Story
Program Details
Highlights
- Prepares students for high demand careers developing advertisements and marketing materials for digital channels.
- Curriculum develops students’ skills in graphic design, video and photo editing, and website management using current software applications.
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Interesting Courses
You will have courses in a variety of fields from, social media, video production, graphic design and more.
Concentrations
The program focuses on developing skills in the fields of graphic design, social media, as well as video and audio production.
Career Possibilities
- Graphic Designer
- Social Media Coordinator
- Marketing Specialist
Truly hands-on education
We believe time-on-task has to be part of your education. That means time spent learning from experienced instructors in real-world environments and real-world situations. That’s why the State Tech campus is home to more than 50 labs, an automotive bay, aviation hangar, and 40+ acres of land dedicated to our heavy equipment operations program.
Meet the Faculty
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